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Tuesday, 22 April 2014

TRAILER - In what ways does your media product use, develop, or challenge forms and conventions of real products?

My trailer for the film "One Way Road" as many conventions which you would find from a real media product. In this post I will discuss the conventions used and whether I have developed or challenged them in any way. 
Conventions you would find in a typical trailer would be;
  • A range of different camera shots and angles
  • Music soundtrack
  • Sound effects
  • Titles
  • Voice overs/dialogue
  • Transitions

Camera Shots/Angles
A trailer consists of many different camera angles and shots therefore I did not wish to challenge this convention in any way as I thought it was vital for the audience to see a range of shots as it allows them to see different things, for example; a close up allows the audience to see emotion and wide shots and establishing shots allow the audience to see the setting or a group of people in action. Below are some screenshots I took from my trailer showing a range of camera shots and angles I used. The examples shown are; 1. Wide shot from behind, 2. Medium two shot and 3. Low angle medium shot.
1.


2.
3.
Below are some images taken from YouTube from the trailer for Noah as evidence that trailers use a range of different camera shots and angles, examples shown are; Medium shot, Low angle wide shot and Wide shot. 

Music soundtracks
Within a film trailer not just one music soundtrack is used, there are many different ones to portray different emotions and events occurring at the time in the trailer. I did not challenge this convention in any way as I decided to use four pieces of music throughout my trailer, however I did develop this convention during the process of the editing stage as I originally only planned to use three soundtracks, yet when I pieced my trailer together I felt that it needed that extra piece of music to add some edge to the training/try out scenes. The final pieces of music I used in the trailer were; 
Adian Coker - Suicide Drive
Chris Brown - Don't Judge Me Instrumental
Outkast - Knowing (added piece of music)
Kid Ink - Walk in the Club 
Below are two examples of film trailers which include a range of different music soundtracks. "The Other Woman" AND "21 Jump Street" 







Sound effects
Sound effects are not so much a vital convention however you will find them in every trailer as they can set the scene (a noisy crowd in a city setting), describe an event without any visuals (crashing noise in a blackout to portray a car crash), and to portray emotion (a scream during a gun shooting), therefore I did not challenge, neither develop this convention. I used sound effects in my trailer as I felt there where many events and scenes that needed them to get events and settings across to an audience, also I feel that sound effects increase the amount of realism portrayed. The sound effects I used came from iMovie, these were; a school bell, a school crowd and the sound of a character kicking at football. I really wanted a gun sound effect for the shooting scene within my trailer, so I went onto YouTube and downloaded my own sound to use for my trailer. The YouTube video below is the sound effect I used.




Titles
Every trailer has titles and the titles I believe is what makes a trailer, without them a trailer could be mistaken for a short movie or just a bunch of clips put together from the film, which is why I did not want to challenge this convention. I used titles to in between clips to dramatise the events for example, when my main character had to leave home I used "A JOURNEY HE HAS TO TAKE ALONE". The purpose of the titles I used also inform the audience of the events taking place when in places it isn't most obvious. In my storyboard I didn't originally insert many title pages however when editing it came naturally to include them into it. I also used title pages to present the production company 'Three Lions Productions" and the opening green screen found from a high percentage of film trailers. Below are print screens of my examples.







The font I used for the titles is simple yet appealing to the eye, and the use of capital letters signifies an importance of the words chosen. 





Voice overs/dialogue
I did not use a voice over for the creation of my film trailer, my reasoning for not wanting to use this convention is because the use of a voice over exterminates all realism portrayed through the use of a 3rd person narrator. Even though I didn't wish to use a voice over, I still used dialogue within my film trailer.


Transitions 
And lastly, transitions. I did use transitions in my film trailer, taking each shot to the next. The reasons I decided to use specific transitions and not challenge the convention is so that each shot could travel to the next in a smooth and natural manner. One transition I used was a fade to white after the gun shot, the purpose of this was to symbolise death and also the "light at the end of the tunnel", meaning a new start for the main character after a traumatising event. Other than the fades, I used a jump cut transition, the purpose of using the jump cut represents realism as it symbolises the blink of an eye, making the transitions between shots ore natural. 

Overall I used many conventions you would find in a real media product when creating my trailer and I believe that the conventions I have put together have worked extremely well and my trailer's editing process and final product was a success. 

Mise En Scene
Mise en scene is another convention in which you would expect when viewing a film trailer. The mise en scene allows an audience to identify the plot and genre of the film, the mise en scene consists of; set design, props, make up, costume, lighting and positioning of character and object within a frame. I have not challenged this convention in anyway as I feel that it is vital to include mise-on-scene for the purpose of the audiences overall understanding of the film, as without understanding it is unlikely that the audience will want to view the film. My film trailer clearly shows that I have used and thought about 
mise-en-scene on scene to a great extent. I considered appropriate locations to film such as the sports centre astro turf, train station and inside the school. I also used appropriate costume and make up such as football and sports attire, such as shorts, football shirts and trainers. The props I used also represent the genre and storyline with the use of footballs, football goals and sports bags.  





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