POSTER DESIGNS

In this post there any many images, some photographs and some edited versions of the photographs that I have transformed into film poster options for my film "One Way Road". 

To the left is the first image which I thought could be used as a possible main image for my film poster. I could see potential in this image as the character and settings were both shown and there is also a numerous amount of space to place other conventions of a film poster on top of the image, such as billing block, title, etc. I also liked this picture purely for the colouring in the sky, which I knew I could edit to make look incredible and eye catching to an audience. To the right is the finished piece using that photograph for the main image. Firstly, to edit the image I enhanced brightness of the image to get a clear view of the character and the setting surrounding him. Secondly I played around with the saturation to get the orange and yellow look in the sky, to bring out the warmth and positivity in the image and to enhance the colour blue of the jacket worn by the character to highlight a possible symbolic code. To give the poster an authentic and vintage look I added a filter to the image which gave it the flecked look (name of filter - Film Grain). And finally I added my finishing touches to my film poster, the other conventions such as its film title, billing block and key actors names. I originally had black font for the entire poster but I felt that the black looked too harsh on a washed out coloured background therefore I changed the film title and actors name to a medium grey and the billing block and release date for a light grey, (fonts used - "Colour me Purple" and "You Are Loved").  I really enjoy looking at this film poster as the train track setting is dull however the use of the colour of the jacket and lit up sky really enhances on the positivity that the film brings to its audience. 

To the left is the second photograph which I thought had potential to be the main image for my film poster. Once again I liked that the photo gave off a great feel and atmosphere for the genre as both a character and setting is shown, also I felt I could play with the colours once again, enhancing the colour in the sky. This image also has a greater amount of space to insert other conventions of a film poster. To begin with I edited the image by enhancing the brightness so that the setting and character was clear to the audience, as the original image was taken whilst the sun was setting therefore the lighting was naturally dark. I also played around with the saturation, as you can see the colours look very blue and grey which is the after effect of changing the saturation to cold. I then added a filter which enhanced all of the colours so that the sky looked spectacular with oranges and pinks and the train track setting cold and blue. The purpose of the two contrasting themes (warm and cold) represents the storyline of the film, the struggles of a young man which leads to him having the aspiration to achieve a family members wishes after a death, the coldness representing the death and the warmth to represent the growth of this character. I used the same fonts as I did for my first film poster design as I felt it gave a true representation of the genre ("Colour me Purple" and "You Are Loved"), however I did change up the colours. For the title and actors names  I felt that the colour needed to be black on this image to stand out and attract the eye on top of the enhanced blue sky. The title was also written horizontally like the poster before, however I felt to use the space more wisely, so I transformed the look of the poster and wrote the title vertically to give it a different effect. I then decided that the release date and billing block should be written in white to be seen clearly in the bottom third of the film poster. I really like this design for its simplicity, the simple title layout, the simple but effective and creative main image (for colour purposes) and also the plain and simple way which the release date is presented "May 26". 

This is the last image which I felt had potential to become the main image for a film poster, as I felt that it represented the loneliness of the character however  allowed you to feel that you were going to be on the journey with this character. I also liked the angle that this photograph was taken as its from a low angle, giving the audience the impression that this character is of power or going to be of power. Firstly I straightened the image up, so that the character really was the main focus point in this image. What I done next was gave the photo a vignette effect (the look of a black rounded frame around the image). I really liked this effect as it gave the look of a tunnel, representing and going back to the title of "One Way Road". Afterwards I really wanted to be creative with this image as it thought it had the most potential, therefore I looked up some more filters and found "Posterize" which gave the image a drawn/artistic look. I absoltely love this filter as it enhances on the colours blues, greys and blacks only, which I really like for the simplicity it creates. I also feel that this filter gives the impression that it is an inspirational  film as the image looks sketched as such, which makes me think of a true life story which has been written for awareness to the audience (A draw my life feel to it). The vignette effect made the focal point of the image an oval shape, therefore I inserted a black rectangle at the bottom of the poster to allow more space for the billing block to be read in the bottom third. The shape of the image which the vignette effect gave made it so easy for actors names, film title, slogan etc placements. The top two corners were perfect spaces to insert the actors names (written in Colour me Purple). Since there wasn't much space in the top third of the poster I felt I had to squash everything into the bottom third, however I absolutely love how it looks, the film title, slogan and billing block all positioned together. I also love this poster as it is the only one out of the three which has a slogan "DIE TODAY, LIVE TOMORROW" which I feel is so effective and intriguing to the audience. Both Colour me Purple and You Are Loved were used as fonts for this poster also. There is one other aspect which makes this poster my favourite, which is the positioning of the release date. The film being related around sport made me think of this symbolic code, the release date actually represents the look of a sports jacket, when a players number and surname is written, therefore I have to say that my final poster ended up being my favourite.