ONE WAY ROAD OFFICIAL TRAILER

(please watch in highest definition possible).

FINAL MAGAZINE COVER

Above is a image of my final magazine design with simple annotations of the conventions. 

FINAL POSTER DESIGN

After attending my blog on a regular basis I started to feel that my poster could be improved in some areas. I also asked my fellow class mates on their opinions and they agreed. I decided that my poster needed a hint of colour, even though I had a set colour scheme I felt that I needed to break up the blues and greys to draw the attention of the audience to the poster even more. I experimented with the title to begin with and changed the colour of the font to a gold shade, how ever I still didn't feel certain that it would improve my poster to the level I wanted. I then looked at my star ratings convention and decided to change the colour of the stars to a mild yellow, and I am so happy with this change. Even though the colour change is only a mild change I feel that it brings an energetic vibe to my film poster. Another mild change I added is the input of social media conventions. After doing a class evaluation  my poster was assessed and the comments I got back was that it was lacking MODERN poster conventions, such as Twitter hashtags and Facebook and film website links. I took this into consideration and acted upon these comments. I decided to add a Twitter hashtag for #OneWayRoad and a Facebook URL, www.Facebook/OWR.com

Looking at my final poster now I am so happy with the comments my class mates made and the decisions I also made from them. I feel that I have made simple but great improvements and can happily say I have designed a modern film poster for a sports/drama genre. 

EVALUATION - How did you use technologies in the construction and research, planning and evaluation stages?

TRAILER- what have you learnt from audience feedback?

To gather some audience feedback I asked my media studies class to give their responses on what they liked about my film trailer and what improvements they would suggest. The responses I got were that they really enjoyed my choices, the variety of shots I used and the filters/effects used on some of the shots (the reduced greyscale effect). The improvements they suggested were that the dialogue volume was too quiet and at some points to difficult to hear because of the music therefore the music volume needed to be decreased. Other suggestions were that I didn't need to use four pieces of music soundtrack and I could've made the death more evident. 

What I have learnt from this feedback is that if I was to carry this task out again I would use higher quality technology as the dialogue was not clear enough to an audience and it had an overall effect on my trailer as some parts of the plot were unclear. 

I also learnt from my audience feedback that the plot wasn't very clear in other scenes (the gun shot scene). As an improvement I would ask more people to take part in appearing in my trailer, that way it would of been more clear to an audience that a death had taken place due to a cross fire. 

Even though my audience feedback consists on using less music soundtracks I still really enjoyed my combination of the four pieces of music, however I would agree that I could of stuck with three.

Overall I learnt that my film trailer appeals to also the female audience - 

Above is a printscreen taken from some feedback after I posted my trailer onto Facebook. 

"Can't wait to see the whole film Marnie" was actually quoted from a woman 40+, which is the complete opposite to my target audience, therefore I learnt that both men and women may wish to see the final film and also people over the age of 28. 

To come to conclusion from the feedback I gathered, if I had to opportunity to do this project again I would:

• Use HD quality technology 
• Insert voiceovers so that dialogue is clearer
• And to include more characters so that the plot was more understandable to an audience

MAGAZINE- What have you learnt from audience feedback?

The video I inserted above is a montage of clips taken from when I interviewed some people asking them to give their honest opinions of my magazine cover design. The first person I decided to ask was my Mum. I know that she doesn't fit into my target audience and the reasons I asked her about my magazine poster was to see if it could also attract a female audience to widen the audience that my magazine appeals to. The second person I decided to ask was my Dad, he also doesn't fit into the target audience as he is not between the ages of 13-28. I wanted to ask him on his opinion to see whether my magazine could appeal to an older male audience. The third person I asked was Graham Trotter, a fellow classmate of mine. I asked him for his opinion as he fits into my target audience bracket and is also a media student therefore he would be able to identify certain techniques. And lastly I asked Mr Skipp, a teacher at my sixth form. I asked him for his opinion as he also fits into the target audience bracket, however is at the higher end of the age scale of 13-28, rather than asking another student.

What I have learnt from this audience feedback is that different age demographics want different things on a magazine cover. Both middle aged interviewees wanted to see more colours used (Sharon and Mr Skipp), my youngest interviewee wanted to reposition one of my conventions as it was interfering with the main image, therefore the image was the most important convention to him. And my oldest interviewee wanted to see less text used on the cover, as once again that was also interfering with the main image.

Another thing that I learnt from this audience feedback is that the main image seemed to be the most important convention to all of my interviewees as both Sharon and Mr Skipp suggested that more colour for the main image would increase the magazine covers overall appearance and both Graham and Glen suggested moving some other conventions so that you could see more of the main image, and that is how they would improve my cover. 

The last thing I learnt from my audience feedback is that I created an overall good product. Every interviewee had something positive to say about either my main image, usage of texts, conventions and layout. I also learnt about my technical capability to create a realistic media product. Every interviewee was able to notice the skills used and commented on the editing and layout that I designed. 

To come to conclusion, I am fully satisfied with the feedback I got back and my final magazine design and if I had to make any changes it would probably be the use of colour and create two covers, a black and white special edition and a full colour 
version for others that would be attracted to a more colourful image.

POSTER - What have you learnt from audience feedback?

What I have learnt from audience feedback is that you cannot please everyone, even individuals that fit into my target audience. 

When I uploaded my poster designs onto Facebook others that did not fit into my target audience had an impact on my final decision as many people who commented were girls and some were 30+, this goes against my target audience of males aged between 13-28. I also learnt that not choosing a specific socio-economic status allowed my audience to stay rather wide and not narrow my target audience down any further. 

From the responses I got when I asked my target audience on their opinions for my final poster design the feedback I got was overall very positive as all 4 males aged 17-18 ranked my poster design an 8/10 or higher which I am very satisfied with.

So from the audience feedback I gathered from my poster design I have learnt that I should ask a range of ages when it comes to gathering feedback for my magazine cover and trailer because I did get very similar responses, therefore by asking males that do not attend my sixth form could help me get a more accurate rating and opinion of my media products. 

From my audience feedback there isn't much I would consider changing however, Graham did mention how I had left out an age rating. The purpose of this was to encourage my audience to view the Facebook page or the hashtag Twitter trend to gain more information on "One Way Road' and that way they could find out the age rating, so by not using an age rating would have created more audience interaction. But listening to Grahams comment on the video did make me think that an age rating would've been suitable on my film poster for the audience, especially for when the film has already been released.